Retail Visual Merchandising

Why invest in specialist retail merchandising services? Here are some of the key benefits for your brand:

Increased Sales and Revenue
Compelling displays grab attention, spark desire, and motivate purchases. Strong visual merchandising consistently lifts sales.

Enhanced Brand Image
Cohesive merchandising strategies reinforce brand positioning in buyers’ minds through sights, textures, sounds and more.

Improved Customer Experience
Thoughtful visual cues like signage help customers easily navigate stores, find desired products faster, and have enjoyable journeys.

Ongoing Consumer Engagement
Creativity and interactivity keep consumers engaged with your brand by turning stores into share-worthy destinations.

Market differentiation
Purposeful merchandising facilitates brand differentiation and distinction from competitors.

Flexibility and Agility
Proper structures let you swiftly update displays to reflect new collections, styles, and seasonal trends.

Optimized Store Performance
Specialist insights inform layouts designed to direct natural traffic patterns for better circulation and dwell time.

Enhanced Employee Performance and Pride
Organized, branded environments equip staff to provide exceptional assisted service.

While vital, executing memorable retail merchandising in-house can be daunting without specialized expertise. Common pitfalls include:

Missed Sales Opportunities
Disorganized or mundane displays fail to capture attention or communicate offerings clearly, leading to missed sales.

Poor Brand Representation
Amateurish merchandising can reflect poorly on brand image and dilute positioning over time.

Negative Customer Experiences
Cluttered stores with unclear navigation frustrate shoppers and cut journeys short.

Excess Costs and Waste
In-house teams often create overly elaborate or off-strategy displays without considering budgets or reuse.

Insufficient Skills and Bandwidth
Merchandising often becomes a low priority for busy in-house staff without visual design expertise.

Lack of Objectivity
In-house teams are too familiar with brands and often overlook issues visible to an outside specialist.

Executional Deficiencies
Displays degrade without proper lighting, maintenance, hygiene and timely refreshment.

By partnering with Jas Advertising’s retail merchandising innovators, brands can overcome these pitfalls through research-backed strategies, outside objectivity, and consistent execution. Our integrated capabilities allow delivering big agency creative thinking with the operational rigor to implement flawlessly. The result—stimulating retail experiences that delight customers and deliver sales.

Retail visual merchandising requires equal parts creativity and strategy. Our retail experts fuse innovation with proven methodologies to help brands stay ahead. Some of our specialized capabilities include:

Experiential Retail Strategy
We build multi-sensory merchandising narratives that emotionally resonate with target buyers.

Shopper Research Analysis
Using interviews, surveys and in-store studies, we gain shopper insights to inform strategies.

Design Sprints and Prototyping
We validate ideas through agile sprints and real-world prototyping before full implementation.

3D Virtual Merchandising
Virtual renderings allow previewing display concepts realistically prior to build-out.

Modular Display Systems
Versatile modular components enable reconfiguring displays cost-efficiently.

Omnichannel Alignment
Connected online and in-store merchandising reinforces branding across touchpoints.

Reporting and Optimization
We benchmark performance and refine displays based on measured sales impact.

Global Execution at Scale
Our large-scale production capabilities bring displays to life consistently across markets.

By tapping into Jas Advertising’s merchandising innovation and end-to-end execution capabilities, retailers can turn stores into engaging brand experiences that sell. Partnering with proven visual communications leaders allows focusing fully on company strategy and growth while leaving execution to the experts.